Jockey
About the project:
This was a group project and the brief was to to make a Promotional campaign of a brand assigned to the individual groups, the topic we chose for our promotional Campaign was "Body positivity" where we made a TVC for Jockey and it is as follows:
Click the play button to view the TVC
Describe your image
Describe your image
About the topic ( Body positivity)
“Body positivity refers to the assertion that all people deserve to have a positive body image, regardless of how society and popular culture view ideal shape, size, and appearance.” Some of the goals in which the body positivity movement aims to achieve is promoting the acceptance of all bodies and addressing societies unrealistic body standards.
A positive body image is important because it builds self-esteem and better mental and physical health.
It is about promoting good self-esteem and accurately representing society. The body positivity movement and body positivity activists in the fashion industry play an important role in changing how people view their bodies. The more diversity in the fashion industry the better.
Jockey often promotes body positivity across their website and social media platforms, and offer clothing which ranges from XS-XL, as well as an extensive size range of bras, to suit every body shape.